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Chilliwack Chiefs' Barry Douglas wins BCHL marketing award for 3rd time

Team's vice-president started as a colour commentator for Chiefs broadcasts in 1994
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Barry Douglas, vice-president of the Chilliwack Chiefs, has earned the 2025 Marketer of the Year award within the BCHL.

Barry Douglas of the Chilliwack Chiefs has been named BCHL's Marketer of the Year. 

The announcement was made at the league's AGM recently, with the award also going to Todd Miller of the Vernon Vipers due to a tied vote by the board. 

Douglas started with the Chiefs organization in the 1994-95 season as the team's colour commentator for broadcasts. Today, he is the team’s governor and vice-president of business operations. This is the third time he has won this award, according to a BCHL press release. 

“I am very grateful to receive such a prestigious award,” said Douglas. “I share this with our Chiefs staff, who are a huge part of this recognition. Congratulations to Todd Miller as well who is a great friend and a great marketer.”

Miller, the Viper's executive vice president and alternate governor, has been with the Vipers organization since 2003. This is the second time he has been named Marketer of the Year, after winning last season as well.

“Winning BCHL Marketer of the Year for the second time is an incredible honour, especially in a league full of talented professionals,” he said. “Sharing this award with my longtime friend Barry Douglas makes it even more meaningful. This is truly a team award — a reflection of the dedication and creativity of everyone in the Vernon Vipers organization. Their hard work and passion drives everything we do and I’m grateful to be part of such an amazing group.”

The BCHL board of governors met on May 29 and 30 in Richmond. One of the items on the agenda was the passing of a five-year communications plan that will "see the BCHL focus on investing in and modernizing communications, while also leaning on more of an analytics-based approach when it comes to decision making." 

The Chiefs were at the top of the BCHL's Coastal Conference for most of this season, earning their way into the playoffs and eventually the championship series. The series ended on Game 6 in a 6-2 loss on home ice to the Brooks Bandits. 

The Chiefs will play their next season at the Coliseum, with the facility being managed by the City of Chilliwack. The change in management was announced earlier this year, alongside news that the WHL will arrive in Chilliwack for the 2026-27 season. 

 

 



Jessica Peters

About the Author: Jessica Peters

I am proud to be the editor of the Chilliwack Progress. When not at work, I'm busy hiking our local mountains and travelling around the province.
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